Signaller’s Croft back on track in Crewe
May 6, 2025 | Dan Todd
Onward Living’s Signaller’s Croft development on the outskirts of Crewe is back underway, through a new partnership with national housebuilder Lovell.
Onward first broke ground at Signaller’s Croft in 2021, but the scheme stalled in 2023 when the original contractor entered administration. Now Lovell, part of the Morgan Sindall Group, has been chosen by Onward to deliver the first 139 new homes at Signaller’s Croft, following a careful appraisal process.
A mix of affordable tenures will be provided over the next two-and-a-half years, including Rent to Buy and Shared Ownership for people taking their first step onto the local property ladder.
Sandy Livingstone, executive director of property at Onward, said:
“We are very pleased to restart activity at Signaller’s Croft with our partner Lovell, a national builder of quality homes. Lovell shares our vision to boost the choice and supply of quality homes in Cheshire East and has a proven track record of successfully delivering schemes at the scale and to the standards our customers expect.
“Our commitment to deliver hundreds of affordable homes for people in the Crewe area has never wavered. We look forward to creating a vibrant place filled with modern homes that are both affordable for local people to rent or buy, and affordable to run in the long term.”
Onward remains committed to delivering its long-term vision for up to 449 homes at Signaller’s Croft over the coming years, including homes for open market sale. This new partnership builds on an existing relationship between Lovell and Onward, which is currently delivering 66 new, affordable homes at Foxfield Park in Wirral.
Tahreen Shad, regional partnerships director for Lovell in the North West, said:
“This new collaboration marks the exciting restart of a major development that will bring quality affordable homes to the Basford area of Crewe. The area is familiar to Lovell, having successfully delivered 99 homes in 2023 just over a mile away at Weston Woods. We understand the importance of building at scale and pace to meet local housing needs and will be using innovative timber frame construction to accelerate delivery.
“Alongside providing much needed new homes, we know that the scheme can have a wider positive impact. We are keen to create new routes into employment and training with the development already providing an employment opportunity for a T-Level student. We look forward to handing over the first homes next year and working with Onward to transform this priority site.”
Funding for this first phase at Signaller’s Croft is being delivered through Onward’s partnership with Homes England, which is supporting the housing association to build 5,000 new homes by 2030.
The first homes at Signaller’s Croft are due to be released for sale this summer. Register your interest to receive all the latest updates.
Find your dream home at Signaller’s Croft in Crewe
View development